The
Retail Store is no longer just a point of distribution;
it’s a buyers-sellers meeting place where
transactions happen and relationships begin.
The traditional retailing & marketing concepts
are no longer applicable. It takes some new age
thinking to ensure success with the rapidly changing
trend and customer. To achieve the best figures
in retail business, it is important to audit all
the facts that matters to make and manage the store
& customers to its best possible.
Retail
Audit gives a perception about ground realities,
committed to improve strategic marketing decision
for successful retailing.
A Brand (C&C)
Market Place (NCI)
Foot Falls mathematics (C/S)
Shopping experience (CSS)
Return On Investment in Marketing
(ROIM)
Retail
Audit is a third party, non-biased and professional
approach to find (the gap) & recommendations
(action) to implement. Everything (analysis &
strategy) is included in the comprehensive retail
outlet observation report (ROOR) that helps a great
deal to the new retailer and remind the experienced
retailer about not so basic (advanced, scientific)
techniques to make a store sell well and also of
several warnings of things not to do.
Looking forward to meet you in person, please call
to fix an appointment.
“Today
retailer must find out what makes his retail store
the preferred shopping destination….Know the
facts, take the action that will help retailer increase
the figures…”, saysMr.
Ashwin Merchant, Retail Analyst
& Marketing Strategist.
